samsung rocks!

ARGUMENT

Issue Question: Which phone should I buy?
Claim: You should buy a samsung phone.
Reason: A samsung phone will allow you to "express your musical side".
Implicit Assumption: You should buy a phone that will allow you to "express your musical side".
Contract: Do other phones also allow me to "express my musical side"?

TARGET AUDIENCE

The target audience is new generation, concert-going, music-loving punk rockers who want a new phone. I'm judging rock by the hand symbol, which if you weren't aware is usually "thrown" at concerts. It's kind've the new-age way of waving a lighter in the air.

GOAL

To persuade the target audience to buy a Samsung phone.

HOW

This advertisement appeals to authority 1. by using the Samsung logo and 2. by incorporating the actual product into the ad. The blue flash on the black backdrop and the hand symbol remind the audience of the last time they were at a rock concert, thus appealing to their emotion. It gives them that "yeah that was cool" feeling and makes them want to buy the phone. Even the font is geared towards the audience. Notice the sans serif slanted writing appears active and modern. Had they used some swirly old Victorian style the ad likely would have been ineffective. The logic presented is simple. If you like music, then you should buy a Samsung phone. End of story.

Effective

I would say the rhetoric in this ad is effective. It catches your eye. It appeals to the target audience. It's simple and to the point, just like this blog.