Argument:

What are the consequences of making modern art a part of your life?

Claim: Making modern art a part of your life will improve the quality of your life.

Reason: Making modern art a part of your life will help you to recognize beauty in the world around you.

Implicit Assumption: Whatever helps you to recognize beauty in the world around you will improve the quality of your life.

Audience:

People who enjoy art, but perhaps do not appreciate the value of modern art or do not recognize the beauty in the world around them.

Goal:

To convince people to take a second look at modern art, go to an art museum, and look for examples of modern art in everything from silverware to buildings.

How:

At first glance the painting appears to be a simple table setting on a black and red background, but in reality the "plate" is actually a painter's pallete and the "knife" is a paintbrush. By using such conventional silverware the painter is actually incorporating ethos into his argument. The image is a familiar scene to any American. They recognize it and can relate to it. The subtle change draws attention from the careful examiner. It seems to express that even at your kitchen table you can find art. Art is not limited to a canvas and paint. Ordinary objects we see everyday can be art. This painting could also be interpreted to mean that everyone is an artist. The paintbrush has a red tip, implying that it's been used. In this case the everyday setting could represent how even the average Joe can paint. The painting is certainly relevant. It is in itself an example of modern art.

Effective:

The painting effectively conveys its message. It is simplistic in design and well-suited to its audience. It catches your eye and presents a clear message.